Europe Kombucha Market Size
The global Europe kombucha market size was valued at USD 578.12 million in 2025, and the market revenue is expected to grow at a CAGR of 16.15% over the forecast period, reaching nearly USD 1000.55 million by 2034.
Europe Kombucha Market Growth Factors and Dynamics
In the long term, the global market for kombucha is being propelled by the evolving preferences of consumers for healthier food and beverages in order to enhance their overall health and wellness. Additionally, the emergence of new distribution channels has made kombucha more broadly accessible, thereby generating opportunities for global market growth.
Kombucha is a fermented, sweetened black tea beverage that has gained popularity as a result of its unique flavor and potential health benefits. This beverage is produced by fermenting black or green tea, sugar, bacteria, and yeast, resulting in a fizzy and mildly tangy beverage. The sugar in the sweetened tea is converted into organic acids, enzymes, and probiotics through the use of a symbiotic culture of bacteria and yeast (SCOBY) during the fermentation process.
Kombucha is widely recognized for its potential health benefits, which are frequently attributed to its probiotic content, which aids in digestion and digestive health. Enzymes, amino acids, polyphenols, and organic acids such as acetic and gluconic acid are also present.
The beverage is believed to possess antioxidant properties and may contribute to the maintenance of a healthy intestinal microbiome. The global kombucha market is significantly influenced by the increasing trend of health consciousness among consumers.
The demand for beverages that provide health benefits that surpass fundamental nutrition is on the rise as individuals become more cognizant of the advantages of maintaining a healthy lifestyle. Kombucha, a fermented tea that is abundant in probiotics, antioxidants, and organic acids, is acquiring popularity due to its potential health benefits, including enhanced immune function, detoxification, and improved digestion.
In 2023, 55% of consumers reported that healthfulness was a significant factor in their food and beverage decisions, a significant increase from 47% in 2019. This information was sourced from a report by the International Food Information Council (IFIC).
The demand for kombucha is being driven by the shift toward healthier consumption practices, as consumers seek functional beverages that can assist them in achieving their wellness objectives. The market is also benefiting from the trend of clean-label products, as consumers are increasingly interested in beverages that contain natural constituents and undergo minimal processing. GT's Living Foods and Health-Ade are leveraging this trend by providing organic, non-GMO kombucha alternatives, which is further stimulating market expansion.
Report Scope
| Feature of the Report | Details |
| Market Size in 2025 | USD 578.12 Million |
| Projected Market Size in 2034 | USD 1000.55 Million |
| Market Size in 2024 | USD 556.98 Million |
| CAGR Growth Rate | 16.15% CAGR |
| Base Year | 2024 |
| Forecast Period | 2025-2034 |
| Key Segment | By Type, Distribution Channel and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | Europe |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
Europe Kombucha Market Opportunities
The emergence of novel distribution channels:
The kombucha market is presented with a substantial opportunity due to the emergence of new distribution channels. E-commerce platforms and direct-to-consumer (DTC) sales models are gathering momentum, enabling brands to expand their reach beyond traditional retail outlets.
This change is especially beneficial for emerging and lesser kombucha brands that may encounter difficulty in obtaining shelf space in physical stores. The projected global e-commerce sales of USD 6.38 trillion by 2024, as per Statista, are indicative of the increasing consumer preference for online purchasing.
Subscription services also present a promising opportunity for expansion, as they cultivate brand loyalty and provide consumers with convenient, consistent access to their preferred kombucha products.Furthermore, partnerships with health food stores, gyms, and wellness centers can increase market visibility and appeal to the target demographic of health-conscious consumers. Kombucha brands can effectively broaden their market reach and stimulate sales growth by capitalizing on these new distribution channels.
List of the prominent players in the Europe Kombucha Market:
- GT’s Living Food
- Remedy Drinks
- København Kombucha
- Læsk
- GO Kombucha
- VIGO KOMBUCHA
- Brothers and Sisters
- Lo Bros
- MOMO KOMBUCHA
- BB Kombucha
- Equinox Kombucha
- Real Kombucha
- Others
The Europe Kombucha Market is segmented as follows:
By Type
- Natural
- Flavoured
By Distribution Channel
- Supermarkets/ Hypermarkets
- Convenience Stores
- Health Stores
- Online Retail
Regional Coverage:
Europe
- Germany
- France
- U.K.
- Russia
- Italy
- Spain
- Netherlands
- Rest of Europe
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