Europe Kombucha Market 2025 – 2034

The global Europe kombucha market size was valued at USD 578.12 million in 2025, and the market revenue is expected to grow at a CAGR of 16.15% over the forecast period, reaching nearly USD 1000.55 million by 2034.

Europe Kombucha Market Overview

In 2024, the German market was the most dominant in the Europe Kombucha Market by Country, and it would remain so until 2034, resulting in a market value of $554.3 million by 2031. Over the forecast period, the UK market is demonstrating a compound annual growth rate (CAGR) of 13.6%. Furthermore, the France market is expected to exhibit a compound annual growth rate (CAGR) of 15.5% during the forecast period.

Kombucha is readily accessible to a broader consumer demographic due to the extensive selection of brands and flavors available at major supermarkets, convenience stores, and online platforms. Furthermore, the increase in the availability of its products has increased the exposure of more consumers to the beverage, thereby promoting its adoption across a variety of age groups and lifestyle segments.

The UK’s expanding beverage industry presents a favorable opportunity for market expansion. As consumers become more health-conscious and seek sugar-free alternatives, there is a growing demand for healthier beverage options, including kombucha.

As consumers pursue a variety of innovative and functional beverage options, it becomes a more prominent and healthful alternative to traditional soft drinks, thereby fostering market growth and penetration.  Hard kombucha is a versatile alternative to beer, wine, cocktails, or cider, as it is available in a variety of flavors.

There is a significant amount of potential to create healthier alternatives that are more appealing to the utility needs of millennials, even within the alcohol industry. When making a purchase, these health-conscious consumers have acquired the ability to anticipate functional benefits, low sugar, free-from, low carb, and natural ingredients.

Shelf-stable probiotics, botanical infusions, adaptogens, and cold-pressed juice blends contribute to the natural appeal and holistic wellness promise of hard kombucha. Hybridization, trendy flavors, and colorful androgynous packaging are anticipated to enhance the visibility of hard kombucha and modernize its appearance, thereby creating a business opportunity.

Fermented probiotic beverages have emerged as a cornerstone of the wellness drink industry, owing to the two macrotrends of functionality and natural products. Probiotics have experienced an increase in prominence as a consequence of the expanding body of research on the gut microbiome’s role in a variety of conditions, including chronic illness and mood regulation.

The product is designed to appeal to health-conscious consumers who are seeking alternatives to artificially flavored “ready-to-drinks” and alcohol, as indicated by significant hard kombucha market trends. Kombucha products are typically available in organic and non-GMO markets due to their inherently low levels of gluten, sugar, and carbohydrates.

A diverse array of enzymes, vitamins, organic acids, and minerals are present in kombucha. High-alcohol kombucha contains acetic, lactic, glucuronic, and butyric acids, which have been shown to contribute to blood sugar homeostasis, reduce inflammation, and lower blood sugar.

Non-organic tea leaves, sugar, and other flavorings are frequently employed in the production of inorganic kombucha. These ingredients may contain residues of synthetic pesticides, fertilizers, or GMOs. In contrast to organic kombucha, inorganic varieties are unlikely to be certified by regulating bodies for organic production, as they do not adhere to strict organic farming practices. Consequently, the Spanish market utilized 32.90 thousand tons of kombucha in 2024.

Europe Kombucha Market Growth Factors

Chronic diseases are exceedingly prevalent. Consumers are progressively adopting healthier lifestyles and seeking functional foods and beverages as health awareness increases. There is a growing trend toward fortified, minimally processed food and beverage options that maintain their prospective health benefits.

Fermented beverages are acknowledged for their ability to mitigate conditions such as arthritis, cancer, and other degenerative diseases. Kombucha, a product that is rich in bacterial acids and enzymes, is recognized for its ability to improve energy levels, detoxify the body, regenerate connective tissues, alleviate headaches, and aid in weight management.

As a result, the demand for healthier alternatives is propelling the increase in kombucha consumption. There is a substantial opportunity for brands to increase their product sales and promote awareness of the health benefits of kombucha, as many consumers are still unaware of its existence.

A variety of flavorful options to stimulate market expansion

In the present day, consumers are becoming more adventurous and are willing to experiment with novel and innovative varieties. This trend has motivated manufacturers to introduce a diverse array of new flavors and ingredients in order to pique consumer interest. Hibiscus lime, lavender, blueberry, and guava are among the most recent and appealing varieties. Kombucha is currently flavored with a wide variety of fruits, herbs, seasonings, and juices to increase its appeal.

Kombucha manufacturers must expand their consumer base beyond their primary market of millennials and enthusiasts of “ethnic” products. In order to appeal to older consumers, producers should emphasize the health advantages of kombucha.

Furthermore, it is imperative to introduce a cost-effective product line in order to attract the attention of budget-conscious yet profitable market segments.  Consumers who are in search of a lighter-flavored hard kombucha are increasingly investigating innovative options, such as green tea-based kombucha that is sweetened with honey, mint, mango, and other fruit flavors, and has a relatively lower ABV. The segment is experiencing growth as a result of these novel offerings.

The increasing emphasis on health and wellness is a significant trend in the kombucha industry. The product demand is being driven by the desire of consumers for functional and probiotic-rich beverages, which are beneficial for their digestive health.

An article published by Kantar in 2023 indicates that consumers are significantly influenced by an increased emphasis on health and wellness when it comes to reducing their alcohol consumption and transitioning to alternative beverages. Additionally, manufacturers are adapting to the trend by introducing innovative flavors and infusions.

In February 2023, the company reported that over the past five years, ESG-related claims made by products accounted for 56% of all growth, indicating that consumers prefer eco-friendly products. Kombucha firms are being compelled to implement sustainable production and packaging practices in response to the increasing environmental consciousness of consumers. The product image as a responsible and eco-friendly beverage choice is further bolstered by the widespread use of glass vessels, recyclable materials, and reduced plastic usage.

Europe Kombucha Market Trends

The growth trajectory of the global kombucha market is robust, driven by the growing recognition of the health benefits of probiotic beverages. Kombucha is experiencing an increase in popularity due to its potential to provide detoxification effects, strengthen the immune system, and aid digestion as consumers become more health-conscious.

Millennials, who prioritize functional beverages that are consistent with their wellness-oriented lifestyles, are particularly drawn to the market. Flavor innovation is essential for capturing the attention of consumers, as brands introduce a variety of fruits, herbs, and seasonings to develop distinctive products.

This variety caters to the increasing demand for personalized beverage options and improves the sensory experience. The market expansion is further bolstered by the increasing popularity of organic and natural products, as consumers are increasingly seeking clean label alternatives that are devoid of artificial ingredients.

The availability of kombucha in supermarkets, health food stores, and online platforms is increasing, making it more accessible to a broader audience. Distribution channels are evolving. Additionally, the transition to functional beverages has resulted in enhanced product formulations that prioritize health benefits as a result of increased investment in research and development. Kombucha is on the brink of becoming a functional beverage staple as the trend toward health and wellness continues to influence consumer preferences.

Europe Kombucha Market Segmentation Analysis

By Type:

The flavored segment is gaining a substantial market share as a result of the growing interest of consumers in innovative and novel beverages. This trend offers a plethora of opportunities for manufacturers to integrate natural flavoring agents and botanicals as consumers become more aware of the negative effects of synthetic flavors.

It is anticipated that the market will be stimulated by a propensity to experiment with a variety of flavors and a shift in consumer preferences toward probiotic beverages. Furthermore, it is anticipated that the market will continue to expand due to the ongoing introduction of new flavors by a variety of manufacturers.

By Distribution Channel

In order to accommodate a wide variety of consumer preferences, mass merchandisers, such as supermarkets and hypermarkets, are increasing their selection of probiotic and functional beverages. These retailers are currently supplying refrigerators and chillers with a diverse selection of flavorful options that are available in a variety of price points and brands.

They employ strategies such as offering considerable discounts, dedicating specific aisles to these products, and providing bundling deals in order to attract consumers.

In contrast, the comprehensive product information and guidance provided by sellers are the primary factors contributing to the substantial growth of health stores and online retail platforms. Consumers can make more informed decisions with the assistance of this comprehensive information, which also contributes to the popularity of these retail channels.

Report Scope

Europe Kombucha Market Regional Analysis

The United Kingdom’s kombucha manufacturers are confronted with a burgeoning trend toward a shift in lifestyles, a heightened awareness of health requirements, and an increased demand for fortified foods and beverages. As a result, the kombucha market in the United Kingdom is anticipated to expand at a robust compound annual growth rate (CAGR) throughout the forecast period.

Kombucha is widely acknowledged as a health beverage as a result of its numerous advantages. It promotes the preservation of a healthy lifestyle and aids in the prevention of chronic conditions, including diabetes, depression, obesity, and tension.

The United Kingdom, France, and Spain are acknowledged as the most profitable markets for fortified beverages in the region. Nevertheless, the kombucha market is anticipated to expand at the fastest rate in Russia during the forecast period as a result of the growing popularity of kombucha beverages.

The functional advantages of kombucha have significantly increased the demand for it among millennials and other age groups. Consequently, the kombucha market in European countries is experiencing substantial growth as a result of this increasing interest.

The rapid rise in stress-related health issues, including hyperacidity, sluggish digestion, and gastrointestinal disorders, has resulted in an increase in the sale of kombucha in Italy as a result of the fast-paced lifestyle.

Furthermore, there is an increasing recognition of the significance of healthy dietary practices in the context of preventive health, which has contributed to the heightened interest in kombucha. Further market growth in Italy is anticipated to be driven by the anticipated future demand for multifunctional health beverages such as kombucha.

Europe Kombucha Market Recent News

• In July 2023, Kevita introduced a new line of effervescent probiotic lemonades in Classic and Peach flavors, each containing billions of live probiotics. The product was advertised as a health-conscious option for the summer season, as it was formulated from organic ingredients and fermented with water kefir.

• Brew Dr., a kombucha expert, introduced new packaging labels and branding in March 2023, along with two new flavors. The objective of this initiative was to expand the brand’s success and draw in new consumers to the kombucha category.

List of the prominent players in the Europe Kombucha Market:

• GT’s Living Food
• Remedy Drinks
• København Kombucha
• Læsk
• GO Kombucha
• VIGO KOMBUCHA
• Brothers and Sisters
• Lo Bros
• MOMO KOMBUCHA
• BB Kombucha
• Equinox Kombucha
• Real Kombucha
• Others

The Europe Kombucha Market is segmented as follows:

By Type

• Natural
• Flavoured

By Distribution Channel

• Supermarkets/ Hypermarkets
• Convenience Stores
• Health Stores
• Online Retail

Regional Coverage:

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe